Steam Daily Deals are ending: what replaces them in 2027

Steam Daily Deals are ending, along with Midweek Deals and Weekend Deals. Valve said on September 29, 2026 that it will stop filling the store's Discounts & Events section from a hand-managed calendar and show each player personalized discount picks instead, and it expects the switch to be complete sometime in early 2027. There's no exact date yet. Here's what that means when you shop on Steam, what it means if you sell games there, and what Valve hasn't explained.

Key takeaways

• Valve confirmed it: curated Daily, Midweek and Weekend Deal placements are being retired, and new ones are no longer being scheduled.
• Deals already booked still run. Valve says developers with a scheduled slot "don't need to take any action."
• The timing is Valve's estimate of "sometime early next year," with no exact date. Valve says it will share more "in the upcoming weeks."
• In Valve's own tests, personalized picks showed 10 times more games per day in that section. Valve published no other figures.
• Valve's post says nothing about prices or seasonal sales, and the Autumn and Winter Sales are still on its calendar.

What changed with Steam Daily Deals

In a Steamworks announcement on September 29, Valve said it wants to "move away from a manual calendar-based approach and into something more dynamic and personalized for each customer." Today the Discounts & Events section on the Steam homepage is made of curated placements, which Valve says are "scheduled directly by partners via Steamworks, or by us here on the Steam team."

That calendar is already frozen. Valve wrote that it has "paused scheduling curated placements in that section (Weekend Deals, Midweek Deals, and Daily Deals)," and that any slot already booked "will be honored."

Here's what the three spots are, according to Valve's discounting documentation as of September 30, 2026:

Deal type	Time on the homepage	Slots
Daily Deal	24 hours, rotating at 10 a.m. Pacific	Two or more per day
Midweek Deal	72 hours, Monday to Thursday	Up to six per week
Weekend Deal	96 hours, Thursday to Monday	Up to six per week

Why Valve is replacing the Weekend Deals

Valve's reason is reach. It says it spent "the last few months" swapping some curated spots for personalized recommendations, and that doing so let it "show 10x more games to customers in a given day in that section." It adds that it saw "meaningful increases in store page visits, wishlists, and cart additions," without giving numbers for those.

Valve hasn't said which signals will decide what you see. It only describes the goal as showing "the right game to the right customer."

What changes for Steam shoppers

The Discounts & Events row on the homepage will stop looking the same for everyone. Instead of a shared list of a few featured deals, you'll see discounted games picked for you, and Valve says more games and sale events "will have the chance to be visible on the homepage and elsewhere on Steam."

What Valve hasn't announced matters too. Its post doesn't mention prices, discount rules or the big seasonal events. Its upcoming events page still lists the Autumn Sale from October 1 to 8, 2026 and the Winter Sale from December 17, 2026 to January 4, 2027. The same documentation still lists Weeklong Deals and themed sales as separate discount types.

Valve also admits the new system won't be flawless at first: "We don't believe this will be perfect right away."

What changes for developers

For developers, the end of Steam Daily Deals and the other curated spots means a fixed homepage slot is going away. Valve's documentation says the curated spots are "created and managed by Valve," that it tends "to focus on the most-played or best-selling games," and that it contacts the developer when a game qualifies. It also says the slots "aren't negotiated for or sold" and are generally limited to once a calendar year.

Valve says it will ship "new and updated tools" to manage discounts and sale events, so developers can stop spending time "trying to convince someone at Valve to feature their products." It hasn't described those tools yet.

There's early evidence from one publisher. Hooded Horse CEO Tim Bender said on LinkedIn that Discounts & Events, once personalized, sent 7,355 visits to one of his company's unnamed games over six months, all but 14 of them in the most recent month, as Game Developer reported. That's one publisher's data for one game, not a result every developer should expect.

What happens next

Valve promises more detail on launch timing "in the upcoming weeks." Until then, these are the open questions:

• The exact date the curated calendar ends.
• Which player signals drive the personalized picks.
• What the new discount tools do, and whether developers get any say over placement.

You can follow more store and platform news in our video games section.

Bottom line

Valve confirmed that Steam's hand-picked Daily, Midweek and Weekend Deals are on their way out, with personalized picks taking over by early 2027 and no exact date set. For players, sales themselves aren't changing as far as Valve has said; the way they're shown to you is. For developers, the fixed deal slot is gone and Valve's promised tools are the thing to watch.

FAQ

Is Steam getting rid of Daily Deals?

Yes. Valve says it has paused scheduling new Daily, Midweek and Weekend Deals and expects to stop using a curated calendar for that section entirely in early 2027. Deals already scheduled still run.

Will Steam prices or seasonal sales change?

Valve hasn't announced any change to prices, discount rules or seasonal sales. The Autumn Sale (October 1 to 8, 2026) and the Winter Sale (December 17, 2026 to January 4, 2027) are still on its calendar.

When does the change happen?

Valve says "sometime early next year," meaning early 2027, and has given no exact date. It says it will share more on timing in the coming weeks.